Our Next Volunteer Street Clean-UP litter/trash in Manhattan, New York Is...


Polish the Big Apple!

Create A Happy Heart!!

West 4th St. Cleaning Project

Volunteers & Sponsors Needed

Making A Prototype of Collaboration and Love in Your Neighborhood!!

Date & time:   Sunday, June 17th, 9 am -11:45 am

Place:           “Hakata Tonton”

      (61 Grove St. New York, NY)

                      Bet. Bleecker + 7th Ave.

Japan Times & Kyodo covered our activiteis!!

Here you go for more details


--Street cleanup

can create a totally new, safe environment in your neighborhood.  It makes you feel emotionally uplifted and happy.  All of this is done in the spirit of

collaboration and community building.  Simply,


--Create a

possibility of building a prototype of zero-garbage-emission society by

practicing 4Rs (Refuse, Reduce, Reuse, Recycle)


Pick up and sweep

trash on the streets, and remove sticky gum from the ground. 

Wash the tools after cleaning.  Lite Lunch will be provided for volunteers thereafter.


We have to do something about the facts...

--The garbage produced in New York goes

other States of America, such as Virginia,

   and some of it is shipped all the way to our neighbors in Central & South


--A correlation between cleanliness and reducing crime rates has been

studied.  There is also a connection with

community cleanliness and serenity of mind of inhabitants.

Contact:    Please e mail us to soujiny@gmail.com


Sponsors & Donaors:

We acknowledge the monetary, material contributions from companies and individuals below:

Capital One BANK,      Nishimoto Trading Co. LT    

One if by Land,             Two if by Sea

NY Mutual Trading Inc.,    Daiei Trading Co., Inc,       Maruto Noriten

         Fan Restaurant Supply,                AKI on West 4           Hakata Tonton

Varsano’s Chocolates                    Bajwa Gift Shop

Jack Ancona,                               Birthday Suit,                           AKI's customers

Founded by Terry Sato


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Celebrated the 11th anniversary of our foundation!! Love you all!!

Sunday 17th at 9 am, please join us in the cleanup around the West 4th Street! 

Thanks to your all support and love, this Sunday(Sep. 17, 2017), we have celebrated the 11th anniversary of its foundation ($10 each for the party afterward)!!  I really thank you!  I love you all!!


Special NOTE:

It's a special day for us this Sunday, the 11th anniversary!  Expect, before start cleaning, that good things will come to you!!  They are coming either in spiritual or physical ways.   Cleaning is not the purpose of our activity.  Our purpose is to make everyone happy through the clean-up!  Also, learning something from the cleanup to grow yourself is vital for getting your happiness!!

One advance notice for October meeting:
The free lunch will not be served only for the October.  We want to give the chef day-off, and take his burden off from his shoulders.  In this way, he can also join us in the cleanup (this is his original purpose to join our group), or just relax during the activity.   

Thanks to many of your love and support, the number of participants is increasing recently.  Thus, the amount of lunch is increasing as well.  Making the lunch for over 30 people by one person is much tougher than you imagine.  Please also consider that he has to work until 2-4am after the midnight, especially, Saturday night just before our activity.  We will do this time to time, maybe every other three or four months period.

Pot-luck lunch will be planned instead in October!!
Please bring your own foods with a bit extra amount.  It is not MUST, but free-will act.  You don't have to bring a big amount of lunch for everyone.  All you have to do is to share what you have with them.  

"Acknowledgement" is the key for the lunch.  We started the system because I just wanted to appreciate all the participant for the volunteer work.  By bringing your own lunch and share it with them,  we can acknowledge each other for being so loving, supporting, and helpful for the community.

I believe that this can change the society.  BAB is the place to practice the principle that making other happy makes yourself truly happy in return!!

One time, the previous chef, Koji said to me, when he accepted my idea of giving a free lunch to participants after the cleaning,

"I am very happy and feel honored to serve you.  Giving is more rewarding than you think.  At a glance, it may seem to be sacrifice.  But it will definitely return to you later in an unexpected way as gift.  That's what I believe."

It was true.  Koji had been making the free lunch for us for last 5 years, and then, finally, his dream came true.  He got his own restaurant and opened it early this year, 2017 as you might know.  

If you have such higher intention for higher cause, please help us help the chef Daisuke, and let us practice the principle of the universal truth of love.

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Big Apple Beautifiers (BAB) Celebrates the 10th Anniversary of its Foundation, volunteer, no litter anymore on the streets

Photo august 2016.jpg

Big Apple Beautifiers (BAB) Celebrates the 10th Anniversary of its Foundation.

Big Apple Beautifiers (BAB) has been actively cleaning the litter on the streets in the West Village, NY for last ten years. The community hardly accepted the idea and activity at the beginning; however, observing their long time consistent selfless contribution people around the area now started acknowledging them, and loving to help and support them.

It is BAB's appreciation to have this anniversal celebration with those who have been supportive and helpful. This party is also an opportunity to show their refreshed commitment of creating a happy heart in the community on this historical milestone.

Anyone interested in this idea and activity are welcome to join. The celebration will be held soon after their regular cleaning activity.


Date & Time: Sun. Sep. 18th, 9 am -12:30 pm
Place: “Hakata Tonton”
    (61 Grove St. New York, NY)Bleecker St. & 7th Ave.

Bring:Plastic bags, and gloves, 

Fee: $10


What to do:Cleaning Streets around West 4th & Cleaning bathrooms at the restaurant

<Please contact: >
soujiny@gmail.com ask Terry 

In July 2009, JAPAN TIMES covered the story of BAB's volunteer activity.

In March, 2014,  Saturday Morning News Program, "Japan-wonderful"  at Japan's major TV Network, FUJI TV broadcasted the story of BAB's activity.

In 2012,  one of the English textbooks for high-school students in Japan picked up the article of BAB's activity in New York, as an English reading material to improve their reading comprehension and study English Grammar.

Our English blog is:↓

Enjoy our YouTube↓
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History and Objectives of Big Apple Beautifiers

March.2015 BAB photo.jpgApril 2015 BAB photo.jpg

“Polish the Big Apple! Create a Happy Heart!!”


Big Apple Beautifiers was established in 2006 by highly motivated Japanese volunteers, environmentalists and Japanese restaurant owners as a community building project with the intention of beautifying the city of New York (Big Apple) by sweeping street litter and cleaning public restrooms.  The slogan is “Polish the Big Apple! Create a Happy Heart!”  On September in 2015, BAB will celebrate its 9th anniversary. Read more about BAB’s 8th anniversary here:


The BAB volunteers meet monthly, every third Sunday. The joyous and careful cleaning activity lasts from 9am to 11:30am, focusing on the area adjacent to West 4th Street and Christopher St. subway stations. Approximately 20 - 30 volunteers pitch in.  Hakata Tonton, a celebrated Japanese restaurant in the West Village of NY, is the base of activity. The main BAB website is:


Reflecting upon the early days, BAB had difficulty being warmly accepted by the neighborhood. The community did not immediately understand BAB. People gave the volunteers weird looks, and even sometimes intentionally threw away cigarette butts in front of the nose of volunteers.  

Continuing the activity patiently and with enthusiasm, however, BAB gradually began to receive friendly attention and positive feedback. BAB naturally attracted other volunteers who share the same values and intentions for society.  Some American neighbors who care about the environment and community have recently joined and continued supporting the activity.  

The media took notice of BAB’s happy and committed activity.  In 2012, a school textbook publishing company contacted the group, and the episodes of BAB’s activity were introduced in an English textbook for students studying English at junior high schools in Japan. For coverage see: 


In July, 2009,“Japan Times,”one of the major English newspapers in Japan, covered BAB’s story.  A free-community Japanese paper in NY called “Japion”picked up the cleaning activity in their article on October 5, 2007.  Also, Fuji TV, one of the major Japanese broadcasts, introduced BAB’s activity on the TV program called “Mezamashi-Doyoubi (Early Morning Saturday News)”on March 1, 2014.

<Three Main Objectives>

1. Protect the environment, especially fish in the ocean by removing litter.

It is a fact that the amount of garbage daily produced from NYC is about 50,000 tons, equivalent to the frame of the Empire State Building.  Much of it goes to other States of America, such as Virginia, and some of it is shipped all the way to our neighbors in South America.  It is reported that the litter directly going from the streets to the ocean is mistakenly swallowed by fish in ocean, and it suffocates the fish to death.  We all should be aware of these facts about the environment.  We would like to, therefore, create a possibility of building a prototype of zero-garbage emission society by practicing 4Rs (Refuse, Reduce, Reuse, Recycle), particularly, sweeping litter away from the streets which helps reducing and recycling the garbage.

2. Share the Japanese traditional value that can change your life.

It is believed that in the Edo Period (1600-1867), all the public streets in the Edo City (Tokyo) were like corridors connected to the Edo Castle, thus people living in the town should keep it clean all the time.  This belief became tradition and Japanese people habitually clean the public streets even today.  Also, in Japan, cleaning is a way of spiritual training for Buddhist monks and Shinto priests, and it is a beautiful way of changing your life.  Through BAB’s cleaning activity, the participants told amazing stories such as encountering a person to be married, or opening up a great business chance…etc.

3. Create a totally new, happy life in NYC

Street cleanup can contribute to the creation of a totally new, safe environment in your neighborhood that makes you feel emotionally uplifted and happy.  A correlation between cleanliness and reducing crime rates has been studied.  There is also a connection with community cleanliness and serenity of mind in inhabitants.

All of this is done in the spirit of collaboration and community building.  Simply IT IS FUN!!  

Facebook Group


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8th Anniversary, Big Apple Beautifiers, New York, Street Cleaning Volunteer, Stop Littering, Social, Green, Garbage, Environmental

This is how we do.  We celebrate the 8th anniversary of its foundation on September 21st, 2014.

Have Fun!!

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Japanese Volunteer Group Cleans New York with Environment in mind

By  Akito Yoshikane

NEW YORK, July 3, 2009  KYODO News

Few people would choose to be up as early as 9 a.m. spending their weekends cleaning, but for Terry Sato and his Japanese volunteers, sweeping New York City streets is a pleasure.

On a recent Sunday morning, Sato and 14 others are stretching in the West Village neighborhood on West 4th and Avenue of the Americas, indifferent to the light rain that has kept most people indoors.

The streets are mostly empty, save for a few joggers and dog-walkers. Traffic is sparse. The bars are closed and most restaurants are still unopened.
But amid the unusual calm in a city known for its bustle, the litter from the weekend revelry still remains.

That is where Sato's group comes in.

Armed with dust pans, brooms and garbage bags, the volunteers meet once a month to clean up a fraction of the 50,000 tons of trash New York City produces every day, enough to fill the Empire State building. By concentrating on making their block spotless, the group hopes to encourage locals to be less wasteful.

“We want people to notice the difference in how clean one area is and how dirty another area is,” said Sato, a self-described “environmental artist” who works in several areas concerning ecological matters.

New York City municipal services handle more than 12,000 tons of residential waste, according to city data.

Commercial trash is collected privately. Refuse has been hauled out of state since 2001 after the city closed Fresh Kills, once the world's largest landfill.
Sato, 47, wants to reduce trash consumption and make the streets cleaner. He started the group in 2006 in Times Square with a group of friends in hopes of emulating the spotless streets in his native Japan.

“People tend to blame the city or the government for environmental problems, but we should instead be asking if there is something we can each do ourselves to reduce waste,” he said.Yumiko

The following year, the group moved to their current location after finding a gathering spot at Aki, the Japanese restaurant that serves as their headquarters.

The volunteers are a mix of youth and adults who peruse the streets for trash throughout the year regardless of rain, sleet or snow. Sato says there are usually more than 20 volunteers when the weather is nicer.

The group members are easily identifiable by their yellow caps and neon green shirts, which read, “Shine the Big Apple” on the back.

In a hygiene-conscious country like Japan where they sell items like antibacterial calculators and toothbrushes, the volunteers -- most of whom are Japanese natives -- do not flinch when they encounter dirty trash. Instead, they enjoy it.

“It feels really good. I like to clean anyway,” said Kossan Yamada, a volunteer who is a Zen monk.

Yamada is not surprised at what he finds on the streets anymore. He has cleaned feces, drug paraphernalia and broken beer bottles, but on luckier days, he said, volunteers have found loose change or large bills.

He added, “It's not really a matter of dirtiness than it is danger. There's a lot of glass, needles, condoms. I used to clean barehanded. Now I wear gloves so I can clean more things.”

The volunteers stick their hands into puddles to pick out cigarette butts. They use tongs to throw away wet napkins stuck on the street. They chisel the ubiquitous patches of blackened gum on the sidewalks which the rain has softened.

“They're taking every single thing. I see them. I'm watching them,” said Roni Rezvi, who owns a convenience store on the block where the group cleans. He said he wished the volunteers made cleaning their full-time job.

“If they're working like that, it's very good for the city. It's very good for us and the neighbors.”

The group receives funding for their cleaning supplies from local store owners, corporate sponsors and patrons who dine at Aki. During the street cleaning, some passersby offer fleeting glances while others inquire and offer praise.

“We want to make an impression by action, not by preaching,” Sato said.

The trash the group collects is ultimately tossed in the city trash bins. Some critics might point out that the group is only culling trash, not reducing it. But Sato says he has noticed a difference in the neighborhood.
“We have a trash barometer near the train station. There used to be a lot of garbage there when we started, but now there is a lot less. People don't throw away their trash there as much now,” he said.

The success of his Manhattan chapter has spurred some volunteers to start their own cleaning groups in Brooklyn and the Bronx. Sato, who has been in the United States since 1988, said he is simply expressing an appreciation for the city and he hopes others will follow.

“If you clean up somebody's trash, then maybe somebody might be cleaning up your trash somewhere else. Then you can realize that there is something cyclical, that we're all helping each other someway,” he said.
posted by Terry Sato at 07:36| Comment(0) | TrackBack(0) | 日記 | このブログの読者になる | 更新情報をチェックする


Kyodo News Media Coverage

We are covered by Kyodo News on July 3rd, 09.  You can find the photos and article in English below.
posted by Terry Sato at 07:28| Comment(0) | TrackBack(0) | 日記 | このブログの読者になる | 更新情報をチェックする


Ask, "WHY NOT?"

When you are giving up something you want

to do, ask yourself

“Why not?”

It will give you more possibilities in your

Let me tell you how I got this...

September In 1988, I was in Los Angeles for
my first place to stay in the States. My goal was to earn a Masters’ degree in
Linguistics, TESOL.   I was with great hope and big expectation.
But the first hurdle to get in the program was to get a certain score and pass
the TOEFL English test. 

From the first month, everything was
supposed to go smoothly, but the life does not go on as you wish sometimes.

I was struggling with finding a right place
to live, any home-stay with American family. 

On the other hand, I had to face a difficulty to learn the
language and improve my score on the English test. 

I needed 60 more points in two months to meet the
requirement.  I was in so much pressure. 

60 points in two months, I’d never
done it before.

My problem was the listening
comprehension.  The harder I
studied, the more pressure, the more I was confused and discouraged.  In addition, I had so much homework every
night.  Finally, I got a sick.

I was desperate and complaining about the
circumstance I was in.  I was
looking for something to blame:

my surroundings are all Japanese,

too much homework, and

the tape recorder they use on the test does not produce a clear sound.

One day, I was in the speaking class, and
learned a new expression, “Why not?” 

I thought that was very interesting.  We did an exercise:

I don’t understand it.  “Why not?” 

I cannot do it.  “ Why not?” 

I don’t speak Japanese. “Why not?”

After the exercise, I went home, and was trying to finish
my homework.  I sighed about the
amount of papers I had to turn in for the following day.  I said to myself, again,

"I cannot do it!"

But this time, all of sudden,
I got the inspiration.

“Why NOT?” 

Did you know that when the project was deadlocked, the famous inventor,

Thomas Edison always opened his window looking in the sky, and talked to himself,

“I am a genius!”

I felt ridiculous when heard for the first time, but I did the same anyway.

Opened my window and looked in the sky, and said…

“I’m a genius. 
I can do this.  I will do it.”

As soon as I said that, I felt like I could really do
it.  I repeated it.

And, then, I saw the beautiful sky:

the black shadow of palm trees on the orange sunset sky,

and below, twinkling stars in the navy sky behind the mountain. 

I said to myself,

“The great Nature comforts me and heals my heart!”

It was an eye opening moment. 

I was filled up with an unexpected
energy welled up within, and became confident.

Since then, for some reason, I had been unstoppable. 

Every time I faced any difficulties, I
repeated saying

“Why not? I can do this”

and I got focus and energy to study. 

I think this attitude had changed my
fate in a positive way to make it better.

After two month, I finally made it on the test. 

I got even more points than I needed. 

In addition, prior to the test, I successfully received an offer to move to a house of my old best
friend, Robert, a Japanese American, where I could practice my English at home every day as well.  

Thus, I got everything I wanted.

People easily give up something they want
to do by saying

“I cannot do it”

even though it might be really important for their

You should never give up
something important in your life. 

Even I could do it, so could you.

Trust yourself.

There is a will, there is a way. 

And ask yourself

“Why not?”

anytime you feel, “I cannot do it.”

It will create more possibilities in your life.

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The Big Apple Beautifiers acknowledges Kahori Matsumoto for her faithful contribution as a photographer having been helping our street cleaning activity since 2007 when we initiated the program. 

Terry Sato
Big Apple Beautifiers
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Garbage, Lies, and Carbon Offset

This is a wonderful video clip to show a contradicting aspect of Carbon Offset.

Click and take a look!!

"Can you offset cheat as well as CO2?"

What did you think about it?

The Carbon Offset is not a reliable way of stopping Global Warming. 
One of the genuine ways really working for protecting our beautiful
planet is to reduce the amount of daily garbage.

Our street cleaning activity definitely helps the reduction of daily garbage produced around the city. 

What is a carbon offset?

A carbon offset is a financial instrument representing a reduction in greenhouse gas emissions. One carbon offset represents the reduction of one metric ton of carbon dioxide, or its equivalent in other greenhouse gases.

There are two primary markets for carbon offsets. In the larger
compliance market, companies, governments or other entities buy carbon
offsets in order to comply with caps on the total amount of carbon
dioxide they are allowed to emit.

In the much smaller voluntary market, individuals, companies, or
governments purchase carbon offsets to mitigate their own greenhouse
gas emissions from transportation, electricity use, and other sources.


For example, an individual might purchase carbon offsets to compensate
for the greenhouse gas emissions caused by personal air travel.


Offsets are typically generated from emissions-reducing projects.
The most common project type is renewable energy, such as wind farms,
biomass energy, or hydroelectric dams. Other common project types
include energy efficiency projects, the destruction of industrial
pollutants or agricultural byproducts, destruction of landfill methane,
and forestry projects.

Carbon offsetting as part of a "carbon neutral" lifestyle has gained
some appeal and momentum mainly among consumers in western countries
who have become aware and concerned about the potentially negative
environmental effects of energy-intensive lifestyles and economies.

The Kyoto Protocol has sanctioned offsets as a way for governments and private companies to earn carbon credits which can be traded on a marketplace.

The commercial system has contributed to the increasing popularity of voluntary offsets among private individuals, companies, and organizations as well as investment in clean technologies, clean energy and reforestation
projects around the world. Offsets may be cheaper or more convenient
alternatives to reducing one's own fossil-fuel consumption. However,
some critics object to carbon offsets, and question the benefits of
certain types of offsets.

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